Wednesday, 15 October 2014

Mainstream Media

Mainstream media are those media scattered by means of the biggest appropriation channels, which in this way speak to what the greater part of media buyers are prone to experience. The term additionally means those media by and large intelligent of the predominating momentums of thought, impact, or movement.

Substantial news aggregates, including daily papers and show media, which experienced progressive mergers in the U.S. what's more somewhere else at an expanding rate starting in the 1990s, are frequently referenced by the term. This amassing of media proprietorship has raised concerns of a homogenization of perspectives introduced to news shoppers. Thusly, the term Mainstream media has been broadly utilized within discussion and the blogosphere, frequently in oppositional, pejorative, or dismissive faculties, in dialog of the broad communications and media predisposition.

As indicated by logician No am Chomsky, media associations, for example, CBS and The New York Times set the tone for other littler news associations by making discussions that course down to more diminutive news associations failing to offer the assets to do individual examination and scope, the essential strategy for which is through the associated Press, from which numerous part or subscribing associations get their news. This results in a reusing impact ,wherein natural thought is left to the Mainstream that pick the discussion and more diminutive associations recount truant of a difference in point of view.

Tuesday, 13 August 2013

Socioblogical Musings

Religion is a precise fundamental set of beliefs and practices commonly agreed upon by a number of persons or sects. It is a word which refers to approaches to human spirituality which normally takes in a set of narrative, symbols, beliefs and practices, usually with a supernatural or transcendent quality, which give meaning to the practitioner’s experiences of life through reference to a higher power of truth. 

Religion may be expressed through ritual, prayer, meditation, music and art, among other things. It may center on specific metaphysical, supernatural, and moral claims about reality which may give in a set of ethics, religious laws and specific lifestyle. Religion also includes ancestral or cultural traditions, history, writings and mythology in addition to personal practices related to communal faith and to group rituals and communication stepping from shared belief.

Monday, 4 March 2013


In sociology, sociological perspectives, theories, or paradigms are complex theoretical and methodological frameworks, used to analyze and explain objects of social study, and facilitate organizing sociological knowledge. Sociological theory is constantly evolving, therefore it can never be presumed to be complete. It can involve analysis at a macro-level, which focuses on social structures shaping the society or at a micro-level which is a close-up study on social interaction taking place in specific situations.

Friday, 13 July 2012


Sociology is the scientific study of society. It is a social science (a term with which it is sometimes synonymous) which uses various methods of empirical investigation and critical analysis to develop a body of knowledge about human social activity. For many sociologists the goal is to conduct research which may be applied directly to social policy and welfare, while others focus primarily on refining the theoretical understanding of social processes. Subject matter ranges from the micro level of individual agency and interaction to the macro level of systems and the social structure.

The traditional focuses of sociology have included social stratification, social class, culture, social mobility, religion, secularisation, law, and deviance. As all spheres of human activity are affected by the interplay between social structure and individual agency, sociology has gradually expanded its focus to further subjects, such as health, medical, military and penal institutions, the Internet, and the role of social activity in the development of scientific knowledge.

Monday, 26 September 2005

Political Economy of Symbolic Violence

The coverage of the anti-war movement by the Associated Press wire story was not the headline on major news websites today (MSNBC.COM or ABCNEWS.COM).

In looking at this particular news story, you can get a sense of where the "mainstream" press stand as collective representatives of the viewpoint of the power elite's classwide rationality.

The very first sentence of the story:

WASHINGTON - Cindy Sheehan, the California woman who has used her son`s death in Iraq to spur the anti-war movement, was arrested Monday while protesting outside the White House.

suggests that Cindy Sheehan is a political opportunist. She opportunistically used her son's death to "spur the anti-war movement". Foucault writes in his 1974-75 Paris lectures that the goal of professional juridical power is to make the subject resemble an offense before they commit it. Here the news media via the AP are engaging in the same practice.

The above sentence also implies that there is not much of a social movement against the war. It follows that since the individual is a political opportunist, the state can act with due neutrality and arrest this subject (though this is a tactic many movements engage in on purpose). Too, any notions of a grieving mother are morbidly absent from the associated press transmission.

The structure of the Associated Press also imitates neutrality in officially stating that it is owned by a "cooperative":

Who owns The Associated Press? The Associated Press is a not-for-profit cooperative, which means it is owned by its 1,500 U.S. daily newspaper members. They elect a board of directors that directs the cooperative," (Associated
Press, FAQ).
But the "cooperative" is not the seemingly large number of independent newspapers implied because of media ownership concentration patterns (see, e.g., Bagdikian 2003). The "cooperative" is actually a reference to the dominant capitalist class who cooperate with each other. The AP wires then allow for homogeneous reporting of stories to a seeming diversity of newspapers.

To leave readers with the dominant perspective, the story ends, not talking about or quoting any of the 100,000+ demonstrators in Washington, but by quoting the 500 people there for the "Pro War Rally":

“I would like to say to Cindy Sheehan and her supporters, ‘Don’t be a group of unthinking lemmings.’ It’s not pretty,” said Mitzy Kenny of Ridgeley, W.Va., whose husband died in Iraq last year. The anti-war demonstrations “can affect the war in a really negative way. It gives the enemy hope.”
Here, those in power, the power elite, are able to use citizens to articulate the viewpoint of the dominant elite via the "man on the street". Looking at the numbers, even the AP estimates the anti-war protesters to be at 100,000 while the pro-war "movement" drew roughly 500 participants. But the important point is that the viewpoint of the power elite is the last thing the reader reads and no individuals from the numerically superior anti-war movement are quoted directly.

The impression that the anti-war movement is equivalent to "the enemy" whoever that may be at a given point in time and the attribution of power to the anti-war movement (how exactly can they give power to the enemy?) is never asked. Thus a member of the non-elite is able to articulate the viewpoint of dominant elite.

*Note also that NBC is owned by General Electric a major producer of aircraft engines for domestic airlines and military aircraft as well as the owners of a company that produces oil refining equipment.